Microsoft to boost Bing's music, TV, movies, game search

The goal is to improve the search engine's ability to handle entertainment-related queries

Microsoft will unveil new features next week to enhance the Bing search engine's capabilities to search for entertainment-related content, specifically in areas such as music, television, movies and online games.

The announcement will be made on Tuesday by Yusuf Mehdi, senior vice president of Microsoft's Online Audience Business, at a press conference in West Hollywood, California, according to an invitation Microsoft sent to journalists.

The goal is to significantly beef up Bing's handling of entertainment-related queries, an area that draws much interest from users, along with other "verticals" such as health, travel and shopping that Microsoft will also strengthen in the near future, according to people familiar with the plans.

For example, TV search results will get enhanced with programming listings and with the ability to stream episodes from the search engine user interface, these people said.

Likewise, music searches will return richer and more extensive information about artists, concerts and songs, including lyrics, and a music player will let users play back tunes on Bing, these people said. Users will also get options to purchase music.

Movie queries will return smarter results with information about local showtimes and critic reviews, while gaming enthusiasts will get specialized tools to discover games, view ratings and access overall game information in a central, consolidated place.

Some of the new entertainment-search capabilities involve deals and partnerships with other companies, as Microsoft continues its attempts to put up stronger competition in search against market leader Google, these people said.

Microsoft didn't immediately respond to a request for comment.

The press conference will be followed by an event about the future of entertainment, hosted by TV and radio personality Ryan Seacrest and featuring a panel discussion and musical performances.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Microsoftbingsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?