Microsoft to boost Bing's music, TV, movies, game search

The goal is to improve the search engine's ability to handle entertainment-related queries

Microsoft will unveil new features next week to enhance the Bing search engine's capabilities to search for entertainment-related content, specifically in areas such as music, television, movies and online games.

The announcement will be made on Tuesday by Yusuf Mehdi, senior vice president of Microsoft's Online Audience Business, at a press conference in West Hollywood, California, according to an invitation Microsoft sent to journalists.

The goal is to significantly beef up Bing's handling of entertainment-related queries, an area that draws much interest from users, along with other "verticals" such as health, travel and shopping that Microsoft will also strengthen in the near future, according to people familiar with the plans.

For example, TV search results will get enhanced with programming listings and with the ability to stream episodes from the search engine user interface, these people said.

Likewise, music searches will return richer and more extensive information about artists, concerts and songs, including lyrics, and a music player will let users play back tunes on Bing, these people said. Users will also get options to purchase music.

Movie queries will return smarter results with information about local showtimes and critic reviews, while gaming enthusiasts will get specialized tools to discover games, view ratings and access overall game information in a central, consolidated place.

Some of the new entertainment-search capabilities involve deals and partnerships with other companies, as Microsoft continues its attempts to put up stronger competition in search against market leader Google, these people said.

Microsoft didn't immediately respond to a request for comment.

The press conference will be followed by an event about the future of entertainment, hosted by TV and radio personality Ryan Seacrest and featuring a panel discussion and musical performances.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Topics: Microsoft, bing, search engines
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?