Digital TV on the rise: GfK

Report confirms growth of digital TV set-top box sales

A report from GfK Temax indicates that the financial crisis and rising interest rates resulted in overall spending on consumer electronics being down by 1.6 per cent in Q1, but digital TV set-top box sales have bucked the trend and grown since last year. The 38 per cent rise in set-top boxes is thanks largely to ongoing campaigns for the digital switchover and the appeal of high definition digital television.

With major sporting events such as the State of Origin and World Cup fast approaching, it is expected that these figures will continue to grow. GfK account director Neil Frackiewicz has stated that the fight for superiority between digital TV vendors could lead to greater purchase figures. “With forward promotion and giveaways, it will be a very competitive market,” he said.

Networks such as ABC and Channel Nine have been benefiting from the switch due to their range of digital channels, with the ABC hoping to launch a fourth channel sometime this year. “The rise of digital television is not only a quality issue, but people are switching off analog, so it’s a necessary choice,” said an ABC spokesperson. “It offers more choice and better quality, and that’s the way the Australian market is going.”

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags digital tv

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Omar Dabbagh

Good Gear Guide
Show Comments

Most Popular Reviews

Deals on Good Gear Guide

Deals on Good Gear Guide

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?