Apple delays iPad's Australian launch
- — 15 April, 2010 02:07
In order to feed iPad demand in its home country, Apple has delayed the iPad's overseas launch until the end of May.
Pre-orders for the iPad outside the United States will begin on May 10, at which time Apple will also announce international pricing and the release date. The 3G-enabled iPad is still on track for the end of April in the United States.
The quote is important. It emphasizes that people need to experience using the device to understand why they might want one. The iPad is a luxury item, not the best for productivity but ideal for casual computing while lounging around at home. Not surprisingly, that's where most of the legs and arms in Apple's ads are situated.
From my experience at least, most people don't see the need for that kind of computing until they've experienced it. "Why did you buy this?" is a common question, and the answer is hard to explain without the device in hand.
The statement adds: "We will announce international pricing and begin taking online pre-orders on Monday, 10 May. We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason—the iPad is a runaway success in the US thus far."
Apple needs to prove to itself, investors, and the world that the iPad was a good idea, and that means keeping the buzz alive in the United States until Apple can boast 1 million sales. But along the line, the company messed up. Maybe there were production problems overseas, as one analyst said last month, or perhaps demand truly is greater than Apple anticipated. Either way, why chance the iPad internationally when there's plenty of demand at home?