iPhone OS 4 liveblog here

Catch the iPhone action live as we find out what goodies Apple has in store for us in the next generation of its category-defining OS.

Catch the iPhone action live as we find out what goodies Apple has in store for us in the next generation of its category-defining OS.

That's it! iPhone OS 4 Beta is now on Appel's servers for you developers to start playing with.

Q&A...

No widgets on iPad? Anything is possible in the future

Timeline in twitter background? IM conversation? Apple it is more complicated than that.

Ad agences into iAds? Jobs Our own Chiat Day and others we've talked to are super excited about it. They can bring more storytelling to advertisements. They'll hire technical people to combine ads with storytelling

Any change on Flash or Java position? Jobs: No

Approval process for ads? Jobs: ummm looking into it.

Will AT&T be able to handle all of the APndora in the background? Jobs: yeah I think so [me : yikes]

Gaming - will be on apple's own gaming network

Gaming Acheivement points like Xbox? Apple: looking into it

2:05 like I predicted below, multi-tasking not supported by orig iphone, iPhone 3G. coming to iPad in the Fall with 4.1.

2:00 Faux Target ad. Jobs pretends he's a college kid going to Mich.

Ads are apps within apps. The market likes Apple's iAds

via finance.yahoo.com

1:59 Nike Air Jordan ad shows interactivity - shake to dunk

1:58 Shows in-ad purchases. Ugh, I have a feelingmy eyes are going to be seeing a lot more ads and I'm going to be wasting a lot more time watching them.

1:55 Toy Story shows off the interactie ad possibilities. Ads for games, adds for books, ads for movies

1:54 A billion ad opportunities a day Apple has. IF you consider 30 minutes/day times all of the iPhones out there.

1:54 Mobile Advertising will help more apps be free. So far advertising sucks in Apps - Apple wants to help (Diss to Admob/Adsense - Google)

1:52 iAds: mobile advertising

1:50 Gaming: iPhone dominate in gaming and now social gaming.

1:45 Enterprise. Better email security, multple exchange accounts, SSL VPN

80% of Fortune 500 companies already use iPhone or are testing

1:42 iBooks for iPhone - not big surprise. But certainly ticks off another advantage to Amazon's advantages. I don't think I'd use this but many pepe will.

1:40 Unified inbox for email

1:35 Threaded messages

1:34 Open Attachements with apps

1:32 Background location being shown. Great for GPS apps obviously. Tracking locator in the status bar at the top. Location services will tell you which app has asked for your location in the last 24 hours (good for privacy)

1:30 Skype shows their app working in the Voice background. Apple has finally really embraced VoIP. AT&T can't be too happy.

1:25 Scott Forstall is up doing his job of explaining the painful little details.

"Seven multitasking services.1: background audio streaming. (Pandora or Spotify come to mind)

1:20 Looks like multi-tasking freezes the app or takes it to some low power mode in the background. Jobs is demoing going from a game to eBay

1:15 Multi-tasking is the biggie and its there

1:12 Developer preview today: iPhone OS 4 delivers over 1500 new APIs for devs

1:10 4billion apps downloaded so far total app store 185,000 available . Steve Demos Marvel, weather, the universe, MLB,Epicurious, Etrade, IMBD, Netflix PopSci Accordion - all for iPad.

1:07 3.5m ipad apps 600,000 iBooks so far

1:05: iPad got great reviews...450,000 sold so far (My guess is 1 million in first month (when 3G and international kick in

1:00: Starting

12:55: Everyone is heading in.

12:52 I think today is going to be some bad news for original iPhone and iPhone 3G model owners (myself included). I don't think they'll get the same update everyone else does.

12:47 ET. 15 minutes to go...

12:30 Gruber posts his last second guesses. No surprises - seems reasonable.

Good morning everyone, getting ready to see what is in iPhone OS 4.

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