Google still tops, but Bing inches ahead in search market

Microsoft hopes to gain steam with regulator approval of Yahoo deal

Microsoft in recent months has slowly boosted its share of the search business, but still remains far behind a so-far unbeatable foe in its battle with Google.

Hitwise, an online traffic monitor, today reported that Google last month remained firmly at the head of the search pack while its rival's well regarded Microsoft Bing product gradually picks up a little traction.

Google held a 70.95% share of the search market in February, according to Hitwise. In recent months Google has maintained its wide lead with search market share totals ranging from a low of 70.60% last October to a high of 72.25% in December.

Microsoft Bing, which held its third place spot behind Google and new partner Yahoo last month, has been moving in the right direction in recent months, rising from 8.92% of the search market in December to 9.37% in January and improving again to 9.70% last month.

Ezra Gottheil, an analyst with Technology Business Research, isn't surprised that Bing has been slow to make its mark in a market so dominated by Google.

"Even if [Bing] is getting traction, growth would be slow," Gottheil said. "People don't change without some impetus. Google isn't broken. Why fix it? At best, it's going to be a long road for Microsoft."

On the other hand, Gottheil noted that Bing isn't doing badly for a relatively new product -- "9.7% of a huge business is a large business."

Meanwhile, Yahoo has been seeing a fairly steady decline since last September, according to Hitwise. While Yahoo did manage to hold firm at 14.57% of the market in both January and February, those numbers are down from 16.38% six months ago.

Gottheil noted that Yahoo's decline, while steady, has not been especially sharp. "A couple of points probably doesn't mean that much [so] there's no reason for anyone -- Google, Bing, or Yahoo users -- to change."

Microsoft over the past year has been spending a lot of money and development resources to capture some of Google's hefty share of the search market.

It's latest move -- signing a deal to have the Bing search engine power multiple Yahoo sites -- could prove the most significant so far. That deal was approved last month by both the U.S. Department of Justice and the European Commission.

The partnership also calls for Yahoo to sell premium search advertising services for both companies.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Googlebingsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?