Online video explodes

Comscore reports the vast majority of U.S. Internet users view video -- and here's where they're watching.

The online video market continued to grow in December, as nearly 178 million U.S. Internet users watched 33.2 billion videos in the month alone, said comScore last week. When broken down, the numbers mean that 86.5 percent of total U.S. Internet users watched online videos and averaged 187 videos per user. The average length video watched was 4.1 minutes, up from 3.5 minutes in a report from last March.

Google sites account for 13.2 billion videos, or almost 40 percent of the total. More than 134 million people watched more than 13 billion YouTube videos, averaging 97.1 videos per user.

Hulu also had a record-breaking month.

"Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, and representing 3.0 percent market share," said Andrew Lipsman, in the report. The site saw 44.1 million unique visitors in December; each spent an average of 2.2 hours watching 22.9 videos.

Although Hulu came in second for total videos viewed, the site came in sixth place for most unique visitors. Not surprisingly, Google topped the list and was followed by Yahoo, Fox Interactive Media, CBS Interactive and Microsoft sites.

A similar report released in March of last year by comScore, showed Google with 41 percent of market share, with 5.3 billion videos viewed in a month by 99.3 billion visitors. In the same month Hulu showed a 42 percent increase in unique viewers. (See also PC World's own most-watched videos.)

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Paul Suarez

PC World (US online)
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