Microsoft to stop selling display ads for Facebook

But Bing will now provide search results for Facebook users around the world

Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.

Bing already runs search on Facebook in the U.S. But on Friday, Microsoft said Bing would also provide search results for all of Facebook's 400 million users around the world.

Microsoft also said that it would offer Facebook users additional Bing features, although it did not describe which.

"Our two companies will soon provide Facebook users with a more complete search experience by providing full access to great Bing features beyond a set of links, including richer answers combined with tools that help customers make faster, smarter decisions," Jon Tinter, general manager for Bing, wrote in a blog post.

In addition to the expanded search deal, however, Microsoft said it will stop handling display advertisements for Facebook. Facebook will sell display ads on its own, Tinter said.

"Given the kinds of advertisements that make sense within a product as unique as Facebook, it just made more sense for them to take the lead on this part of their advertising strategy," he wrote. Microsoft will continue to provide search advertisements to Facebook, he said.

Late last year the companies said that Microsoft would display Facebook users' public status updates and messages in Bing search results. At the time, Facebook said it would have to first roll out its publisher privacy control system to make sure that private messages weren't being indexed.

Tinter said that Facebook users would start to see "fruits of our expanded relationship ... in the weeks and months ahead."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags advertisingMicrosoftonline advertisingFacebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?