ATI cards so easy to install that a monkey could do it?

AMD's tech monkey demonstrates how easy it is to install new ATI graphics cards.

Spend too much time monkeying around with the inside of your PC? Wish you had a trained primate to install the latest and greatest graphics cards? In its latest advertisement that left us agape, ATI demonstrates via Louie the primate that its cards are so easy to install in your PC that even "a monkey can do it!" Video after the jump.

The minute-long clip shows a perplexed Louie unscrewing the case of a PC, inserting an ATI Radeon graphics card, putting the PC's case back together, then installing drivers before enjoying video games and movies on the upgraded system with a look of utmost glee.

AMD does confess that training Louie took over a month (involving showing hours of videos of hardware upgrades) and that the footage for this clip was shot in one day. While most of GeekTech's readership could probably install graphics cards in their sleep, I'm sure that an ad like this one will appeal to consumers who are scared of opening their PC's case with a screwdriver.

You too can go bananas over the latest offerings from ATI Radeon as their newest DirectX 11 graphics cards start at under US$180. The question remains: next, can we get a howler monkey to install a sound card?

[Via DailyTech]

GeekTech blogger by day, astronomer by night, Alessondra takes apart laptops with a soldering iron in one hand and a multimeter in the other.

Follow GeekTech on Twitter or Facebook.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags graphics cardsAMD

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Alessondra Springmann

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?