High Windows 7 satisfaction spurs corporate IT spending

One in five IT buyers say OS accelerated PC purchase plans; 93% satisfied with Microsoft's latest

Windows 7, just two months on the market, is accelerating the pace of corporate computer buying, market research firm ChangeWave said.

Part of the reason may be that 93% of the IT professionals polled said that their company is satisfied with the new operating system, a one percentage point increase over a similar survey in July.

The results of ChangeWave's November poll of more than 1,700 U.S. corporate IT buyers wasn't a total surprise. "Previous ChangeWave surveys found companies deferring their PC purchases in anticipation of Windows 7 ," said director of research Paul Carton and researcher Adam Golub in an entry to the ChangeWave blog Tuesday. "The latest results show the opposite now occurring."

Nearly one in five respondents said that Windows 7 is making their firm quicken the pace of their normal computer upgrade cycle over the next six months. While only 3% said that Microsoft 's new operating system had caused "significant acceleration" of upgrade plans, 6% said it had had resulted in a "modest acceleration" and 10% said it had created a "slight acceleration."

About 10% of the corporate IT buyers polled said that their company had already bought PCs with Windows 7 installed.

Microsoft launched Windows 7 Oct. 22 , when the OS debuted in retail boxed copies and on new PCs. The successor to the problem-plagued Windows Vista has been available to Microsoft's volume license customers since August.

As ChangeWave said in July, Microsoft's timing of Windows 7 was "fortuitous" because U.S. corporate PC buying plans began to rebound before its release. The research firm's November poll showed that the rebound was strengthening, giving PC vendors -- and Microsoft, which makes most of its operating system income on the back of new PC sales -- reason for optimism.

According to ChangeWave's polling, 22% of the IT buyers said that their company plans to increase its spending during the first quarter of 2010, a four percentage point increase since a similar poll in August. Only 21% said that their firm would reduce IT spending, also a four-point change.

The last time more IT buyers said their company would be increasing spending than others predicted a spending decline was November 2007.

Microsoft, again because of Windows 7, will be one of the big beneficiaries of that increased spending, said ChangeWave. More than a quarter of those polled (26%) said that their company plans to boost its spending on Microsoft products in the next quarter, up from just 16% in August and 10% last February.

It doesn't hurt that companies are almost universally happy with Windows 7. Of the IT buyers whose companies already use the new OS, 37% said their firm was "very satisfied" with the operating system, while another 56% said their company was "somewhat satisfied." Those numbers were slightly better than the results of a July survey ChangeWave did with users running Windows 7 previews.

But Microsoft's success with Windows 7 does not seem to be hurting rival Apple , Carton and Golub said. "Planned Mac buying has hit a new high in the latest survey, with 10% saying their company will be buying Mac laptops and 7% desktops in the first quarter," they wrote. The 10% for Mac notebooks is a record in ChangeWave's surveys, which have tracked IT buyers' plan-to-buy responses for Apple hardware since mid-2005.

ChangeWave's poll is yet another hint that Apple is firing on all cylinders. Earlier this month, another research company, the NPD Group, said that sales of Apple's desktop computers were up 74% in October and November over the same two months the year before.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld . Follow Gregg on Twitter @gkeizer , send e-mail at gkeizer@ix.netcom.com or subscribe to Gregg's RSS feed .

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags IT spendingWindows 7

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?