Facebook traffic jumps in Japan but it still lags Mixi

The world's biggest social-networking site remains far behind in Japan

Facebook has seen an almost fourfold increase in the number of visitors to its Web site from Japan in the last year but the site still lags far behind market-leader Mixi, according to data released on Thursday by NetRatings Japan.

In November 1.39 million unique visitors accessed the Facebook site, up from just 355,000 visitors in November last year, said NetRatings. Growth has been trending upwards throughout the year but became stronger three months ago when monthly visitors were at the 767,000 mark. The figures are extrapolated from data gathered from a panel of several thousand users in offices and homes.

Despite the better results Facebook remains a long way from Mixi, which has dominated the social networking market in Japan since it launched in 2004.

Mixi has 9.2 million unique visitors per month on its PC Web site giving it a reach of 15 percent of the Japanese online population. Facebook's most recent figures give it a 2 percent reach.

Users also access Mixi more frequently and spend more time there. In November the average user visited Mixi 18 times and spent four-and-a-half hours on the site whereas the average Facebook visitor in Japan connected just three times and spent 36 minutes on the site, according to the data.

Despite its later start in Japan and lower brand awareness Facebook could be poised to play a larger part in the Japanese social networking market, said NetRatings. A lot of its success will depend on if it decides to make Japan a target market during 2010.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags mixisocial networkingFacebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?