Facebook traffic jumps in Japan but it still lags Mixi

The world's biggest social-networking site remains far behind in Japan

Facebook has seen an almost fourfold increase in the number of visitors to its Web site from Japan in the last year but the site still lags far behind market-leader Mixi, according to data released on Thursday by NetRatings Japan.

In November 1.39 million unique visitors accessed the Facebook site, up from just 355,000 visitors in November last year, said NetRatings. Growth has been trending upwards throughout the year but became stronger three months ago when monthly visitors were at the 767,000 mark. The figures are extrapolated from data gathered from a panel of several thousand users in offices and homes.

Despite the better results Facebook remains a long way from Mixi, which has dominated the social networking market in Japan since it launched in 2004.

Mixi has 9.2 million unique visitors per month on its PC Web site giving it a reach of 15 percent of the Japanese online population. Facebook's most recent figures give it a 2 percent reach.

Users also access Mixi more frequently and spend more time there. In November the average user visited Mixi 18 times and spent four-and-a-half hours on the site whereas the average Facebook visitor in Japan connected just three times and spent 36 minutes on the site, according to the data.

Despite its later start in Japan and lower brand awareness Facebook could be poised to play a larger part in the Japanese social networking market, said NetRatings. A lot of its success will depend on if it decides to make Japan a target market during 2010.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags mixisocial networkingFacebook

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?