Indian industry frowns on employees using social networks

A survey by an industry association claims a 12.5 percent productivity loss from social networking

Close to 12.5 percent of the productivity of employees in India is lost daily as most of them while away their time on social networks, according to a survey by a large industry association in the country.

A typical employee spends an hour of his working time, almost every day, on various social networking sites, the Associated Chambers of Commerce and Industry of India (ASSOCHAM) said on its Web site on Sunday. Its Social Development Fund conducted a random survey of close to 4,000 employees in large cities and towns in India.

Some of the sites and services that employees access during office hours are Facebook, Twitter and Google's Orkut social-networking site.

The survey showed that 77 percent of workers who have an Orkut account use it during work hours. About 83 percent of employees see nothing wrong with surfing at work during office hours, ASSOCHAM said.

The survey also found that 19 percent of companies allow social networking use only for business purposes, while 16 percent allow limited personal use. Forty percent of the employees interviewed said that their companies allow employees full access to social networks during work hours, according to ASSOCHAM.

Companies are still in the process of framing policies on access to social networks during working hours, said a human resources executive at a software company in Bangalore, who declined to be named. Even if a rule book forbids visits to social-networking sites and other Web sites for personal use, most companies do not use technology to control access to those Web sites, she added.

The majority of companies are still wary of social networks, but that could be an overreaction based on suspicion of new technology, analysts said. "We saw the same reaction when chat was first introduced, and industry frowned on it," said Diptarup Chakraborti, principal research analyst at Gartner.

Rather than define the time spent on social networks as wasteful in all cases, companies should start harnessing the technology to their benefit, for activities such as marketing, Chakraborti said.

Some controls on misuse of the technology both from the points of view of productivity and protection of corporate information will of course have to be in place, he added.

A large number of companies in India have started using social networks to promote their products and services, and also participate in forums that discuss their products and services, Chakraborti added. These include not only IT companies but large companies in traditional industries as well, he said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags social networking

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?