Will 2010 (finally) be Blu-ray's year?

Consumers are finally migrating to the BD format, but DVD remains the dominant physical disc format for home entertainment

This holiday season, Blu-ray sales have been up compared to last year, while DVD sales have been in decline.

This holiday season, Blu-ray sales have been up compared to last year, while DVD sales have been in decline.

A year ago, I wrote a similar Blu-ray blog with a nearly identical title--simply swap out "2009" for "2010." At the time, sales of Blu-ray players had been disappointing, although falling hardware and disc prices were inspiring some analysts to predict a brighter '09 for the high-def movie format.

A year has passed, and Blu-ray's outlook has improved -- although its long-term outlook remains murky. According to a new study by Home Media Research, US revenue from Blu-ray disc sales for the week ending November 29, 2009 -- yes, the all-important Black Friday week -- was $69.06 million, up a gaudy 224 percent from the same period a year earlier. DVD disc sales for that week, however, totaled $491.10 million, down 7.89 percent from '08. Shorthand: Blu-ray up, DVD down.

The numbers reveal a lot. The solid rise in Blu-ray disc sales shows that consumers are finally migrating to the slow-to-catch-on HD format. On the other hand, DVD, despite its slight sales decline, remains the dominant physical disc format for the home entertainment market.

Blu-ray Is Cheap -- Finally

Another trend benefitting Blu-ray sales is the rapid decline in hardware prices. It's not uncommon to find quality Blu-ray players in the sub-$300 range this holiday season. (The Kogan Blu-ray Player Full HD 1080P, for example, costs just $270.)

Furthermore, many Blu-ray movies, once prohibitively expensive, are now downright cheap. While shopping at JB Hi-Fi yesterday, we spotted several Blu-ray titles, including popular flicks like the 2001 remake of Ocean's Eleven, for under $20. At those prices, a Blu-ray upgrade quickly becomes an impulse buy for many consumers.

Another plus for Blu-ray: The latest players include Internet connectivity, thereby enabling consumers to take advantage of online content, including BD-Live and video-streaming services such as YouTube. This built-in upgrade path makes Blu-ray a lot more appealing to home users who might otherwise bypass a physical-disc format that they fear -- and rightfully so -- may very well be obsolete in a few years.

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Jeff Bertolucci

PC World (US online)

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