Australian smartphone market growing

Sales of data-centric smartphones exceed standard voice-centric phones for the first time

Australian smartphone shipments rose 29 per cent year-on-year in the first half of 2009, with sales of "data-centric" smartphones exceeding those of voice-centric handsets for the first time, according IDC research.

IDC also found that smartphones with a touch screen or QWERTY keyboard rose 235 per cent year-on-year.

"Touch screen and QWERTY keyboard–based converged devices have seen phenomenal growth over the past 12 months, when the segment comprised only 25 per cent of all converged devices shipped," said Mark Novosel, an IDC market analyst.

The latest IDC Quarterly Mobile Phone Tracker found that sales of data-centric smartphones accounted for 51 per cent of all converged device shipments in the first quarter of 2009. This rose to 65 per cent in the second quarter of 2009.

The rise in smartphone sales comes on the back of Apple launching its third iPhone, the iPhone 3GS, and making price cuts to the iPhone 3G 8GB.

Despite the growth of the smartphone segment, sales traditional mobile phones have also grown by 11.5 per cent, comprising 66.9 per cent of the Australian mobile device market.

"IDC has upgraded its five-year forecast in response to two strong quarters of growth, with Australia's converged device market now expected to grow at a compound annual growth rate of 13 per cent over the next five years," said Novosel.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags IDCmobile phonesiPhonesmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

Good Gear Guide
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?