Stock tracking with a sexy new twist

New iPhone application brings a whole new level to watching the stock market

A new iPhone application has brought the financial index to a sexy new level.

Sportswear company, Puma, has created an entertaining application called The Puma Index. It tracks global stocks, mirroring the increase and decrease of market shares in the amount of clothes a model is wearing.

If the stock on the Dow Jones industrial average goes down, the models on the application strip down to Puma’s new line of body wear. When the stocks go up, so do the layers of clothing.

“Think of it as an entertaining antidote to Wall Street woes,” the company said in a statement. “So now if you lose shirt, at least our models do too.”

Despite the new twist in economic indictors, other indictors such as the skirt length and hair length indictors have been introduced to appeal to the male audience. To be fair, however, you can choose between a male or female model to be your DOW index guide.

The Puma Index covers the Dow, German (DAX) and Australian (ASX) markets.

Tags stock marketse-commerceiPhone

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Christina Zhou

Computerworld

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