Microsoft to add 'Ping' to Bing to share search results

The potential new feature would allow people to post search results from Bing directly on Facebook and Twitter

Microsoft is testing a new feature called "Bing & Ping" for its Bing search engine that allows people to share search results on social networks Facebook and Twitter.

According to a post on the Bing community site by Nicholas Kerr, a Bing marketing manager, Bing & Ping is a "potential new feature" for Bing that allows people to click on links below a search result to post the information on social-networking sites or e-mail it to friends.

Kerr illustrated what the feature does with an example of using the Bing "Instant Answers" feature to check the score of a sports game.

Under the results for the search requested is a box that includes several links to "Facebook," "Twitter," "Email" or "Copy" the information, much like how Web sites already allow people to share news stories and blog posts via social-networking sites by clicking on links to those sites.

By clicking on one of the links, the information will then post on a person's Facebook site or Twitter, or into an e-mail message.

As described, however, the feature will not extend to Microsoft's own Windows Live set of services and instant-messaging client, an omission some people noted in comments responding to the blog post.

It also seemed an unusual move for Microsoft, which tends to prioritize its own technology over competitors' offerings when introducing new features to its existing products.

"What about sending an IM?" asked one user who called himself "Ali."

"I think it's great that you're embracing all the other Web services out there, but how can Microsoft expect other Web sites/businesses to embrace their online services when Microsoft's own properties often don't. Be great to see a little more integration."

Kerr's blog post did not say when and if the feature would indeed be a part of the search engine, but advised people to become a fan of Bing on its Facebook page, where the company plans to post an invitation to test the feature.

He also did not respond publicly in the post to comments about if Microsoft would consider integrating the feature into its Windows Live services.

Microsoft introduced Bing as a rebranding and update of its Live Search engine in June, and so far the engine has gotten positive reviews and has helped Microsoft increase its share against Google in number of search-engine queries.

Early numbers have shown Bing is taking more share away from Yahoo's search engine than Google's, which remains the dominant favorite for most search queries.

Not long after Bing's release, Microsoft and Yahoo struck a deal in which Yahoo will give up its own search engine research and business to use Bing as the underlying engine for Yahoo Search.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Microsoftbingsocial networkingsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Elizabeth Montalbano

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?