EMC to resell VMware management software

The combination of vCenter AppSpeed with EMC's Ionix is intended to help enterprises migrate to private clouds

EMC will resell virtualization management software from VMware alongside its own Ionix management platform in an expanded partnership aimed at helping enterprises build private clouds.

The combination of Ionix and VMware vCenter AppSpeed will allow IT departments to both measure the performance of applications running in VMware vSphere 4 virtual environments and pinpoint the cause of any performance problems, according to Bob Quillin, senior director of marketing for the EMC Ionix Software Group.

EMC is set to announce on Monday that it is now a fully authorized reseller of AppSpeed, which is already resold by VMware channel partners.

The deal, announced as the VMworld conference begins in San Francisco, expands the partnership between EMC and VMware, which was spun off from EMC in 2007, but is still majority owned by the storage giant.

The two companies acted to boost IT departments' confidence in virtualization and help them sell other corporate stakeholders on the idea of a virtualized data center, Quillin said.

Managers responsible for mission-critical applications may not agree to have their software moved from physical servers to virtual machines without a guarantee that they'll get the same level of performance, Quillin said.

If there are problems along the way, the virtualization team may be blamed for something that was actually caused by another component, such as the network or storage infrastructure.

Trust in virtualization is growing, but there is still a ways to go, according to Burton Group analyst Chris Wolf. It's important for IT departments to establish that trust so they can move toward hosting all the enterprise's applications in a private cloud, he said.

It's a matter of survival against third-party cloud providers, who will soon come around to sell computing services directly to business unit managers, according to Wolf.

"You're the mom-and-pop shop that's being threatened by Wal-Mart moving into your neighborhood," Wolf said. A private cloud "is going to take a number of years to complete, but you have to start treading down that path," he said.

Both AppSpeed and Ionix were introduced earlier this year. While AppSpeed provides visibility into the performance of applications on VMware virtual machines, Ionix is a broad suite of tools designed to manage every aspect of the physical and virtual data center, including servers, applications, networks and storage systems.

Along with EMC selling the two management products together, EMC and VMware plan to offer a set of services to help IT departments decide which applications to virtualize next.

The services will utilize tools including VMware Capacity Planner and Ionix Application Discovery Manager as well as AppSpeed.

IT departments will need help moving toward private clouds, but they won't necessarily turn to VMware and its partner despite the broad adoption of VMware for virtualization, Burton Group's Wolf said. Many will turn to the traditional providers of enterprise IT management, such as IBM, Hewlett-Packard and CA, he said.

However, VMware and EMC are joining up at an inflection point in the industry created by the historic migration toward cloud computing, he said.

"There is some opportunity for innovative companies in the management space to step in and pick up some traction," Wolf said.

EMC said it is the first vendor to resell the software as part of an integrated management suite. AppSpeed costs about $US1,250 per managed CPU. Ionix is priced starting around $US25,000, based on the number of servers, number of network elements and amount of storage, EMC's Quillin said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags configuration management softwareIonixemcVMwarevirtualisation

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?