Nokia announced it is moving beyond its mobile roots and boldly entering the PC market with its netbook offering dubbed the Booklet 3G.
The rumors surrounding Nokia's entry into the netbook market have been circulating for several months now, and today the company made a splash by finally revealing its first computing product, an attractive yet small app-friendly device which blurs the lines between Ultra Mobile PC's and netbooks.
The Windows powered aluminum device boasts a competitive 12 hours of battery life and also packs in WiFi connectivity, an HDMI port and integrated 3G and GPS, all in a neat well crafted 10" package. The only thing that the company has chosen to keep quiet about spec wise was what version of Windows the device would use.
Nokia could tackle the increasingly popular netbook market by taking advantage of its history as a communications company. Whereas many manufacturers simply take the basic PC experience and make it portable, Nokia could attempt to integrate cell phone and laptop usage habits into one integrated device, thereby enhancing the user experience while on the move.
The integration of Nokia's Ovi services within the Booklet is just one interesting step that the firm has taken in order to differentiate itself from other netbook providers, while also boosting Ovi's profile. The benefits gained from having Ovi built into this new device are plentiful, from cloud storage, synched contacts, mail, media and more. Another smart move by Finnish firm is the Booklet's integrated 3G capabilities, which will allow users to be connected pretty much anywhere, anytime, without a WiFi network.
These various additions on a whole could create a harmonious united link between your cell and netbook, that no other device has been able to offer before.
Nokia's Executive Vice President for Devices, Kai Oistamo, had this to say regarding Nokia's move into computing: "A growing number of people want the computing power of a PC with the full benefits of mobility, we are in the business of connecting people and the Nokia Booklet 3G is a natural evolution for us."
What's interesting is that Nokia choose to announce the new Booklet now, only days before Apple is expected to hold a media event where it may reveal its much discussed rumored tablet. By adding in 3G connectivity it can be assumed that Nokia is racing to seriously compete in the mobile computing market which is about to get all the more interesting, as Apple and Google turn up the heat.
Further details regarding the device, such as pricing and availability, will be revealed at the 'Nokia World' press event next week.
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