Samsung Australia unveiled five new touch-screen mobile phones yesterday at a media event in Sydney: the Samsung Preston Icon, Samsung Galaxy Icon, Samsung HD Icon, Samsung Omnia Icon and Samsung Jet Icon
Although the Icon series was first revealed back in June, the previous announcement didn't include the Samsung Jet Icon — a phone released internationally two months ago, but not initially earmarked for an Australian release.
Samsung claims the Jet is one of the fastest mobile phones on the market thanks to an 800MHz processor.
"Samsung Jet Icon has already achieved phenomenal global success where it has been launched and we believe this has translated into much local anticipation," said Tyler McGee of Samsung Australia.
The five new Icon mobile phones are all full touch-screen devices, and all run different operating systems.
"Samsung is among the earliest members of the Open Handset Alliance. Our strategy, to support every existing operating system, provides Samsung customers with a choice beyond design," said McGee. "We are committed to continuing to strengthen our portfolio of full-touch phones by introducing a variety of handsets in Australia to suit every lifestyle."
The Galaxy Icon is the first Samsung mobile phone to run the Google Android operating system, while the Omnia Icon runs Windows Mobile 6.1 (and will be upgradeable to Windows Mobile 6.5 when the new version of the OS is released later this year).
The Samsung HD Icon is the first ever mobile phone to feature 720P HD video recording. The HD Icon is also the first full touch-screen Samsung handset to run the Symbian OS. It includes Samsung's TouchWiz UI for enhanced ease of use.
The Samsung Galaxy Icon, Omnia Icon, Jet Icon and HD Icon all have AMOLED displays, which Samsung claims use less power and offer faster response times and higher contrast than standard LCD screens. The HD Icon and the Omnia Icon both have 3.7in displays — larger than the iPhone's 3.5in, non-AMOLED screen.
The Samsung Preston Icon is the entry-level phone in the Icon series and includes Samsung's TouchWiz UI, also used on the UltraTouch. The Preston Icon includes a "smart unlock" feature that enables users to open an application or shortcut by drawing a pre-assigned letter on the screen.
Release dates, pricing and Australian carriers for the Samsung Icon range are as follows:
Samsung Preston Icon ($449): Available on Crazy John’s, Telstra and Virgin Mobile plans from September.
Samsung Jet Icon ($TBA): Australian carriers and release date yet to be determined.
Samsung Galaxy Icon ($749): Available on Crazy John's, Optus and Virgin Mobile plans from September.
Samsung Omnia Icon ($899): Available on Crazy John's, Optus, Telstra and Vodafone plans from September.
Samsung HD Icon ($999): Available on Crazy John’s, Optus and Virgin Mobile plans from September