Acer relaunches Gateway brand in Australia

Acer targets the fashion-conscious with new Gateway-branded notebooks

More than seven years after pulling out of the Australian market, Gateway PC — the brand with the cow-themed logo — will return to Australia on 15 August with a range of notebooks targeted at fashion-conscious consumers.

The brand will be re-launched by Acer Computer Australia, which acquired Gateway PC in August 2007.

On 15 August, Gateway will release four different notebook lines, ranging in price between $1099 and $3999. An 11.6in netbook priced at $899 will also be released. All notebooks will come with a 1-year return-to-base warranty and come in a variety of hardware configurations. Gateway also plans to release a range of desktop PCs around the launch of Windows 7 on 22 October.

The launch will coincide with an advertising campaign for Gateway using the slogan "No Bull$#!% We're Back." The notebooks will initially be available in Harvey Norman as well as some smaller independent resellers. Acer plans to expand Gateway's reach through a second major retailer to be announced at a later date.

Gateway pulled out of the Australian market more than seven years ago in order to consolidate its business in the United States (the company's headquarters) during 2001 and 2002.

Gateway's relaunch in Australia is part of Acer's global "multi-brand" strategy that's designed to appeal to six consumer segments, ranging from the tech-savvy to "no frills" buyers. The Acer brand itself — including its recent Aspire Timeline range of notebooks — is targeted at technologically competent customers. Gateway, on the other hand, has a particular focus on design and is targeted more towards fashion-conscious consumers.

A third branch of Acer's strategy is eMachines, which was owned by Gateway prior to Acer's acquisition and is currently available in Australia through K-Mart. eMachines offers low-cost desktop PCs that are aimed at "budget-oriented users who desire maximum value for money".

Packard Bell, acquired by Acer in January 2008, will not make it to Australia as a specific brand. A spokesperson for Acer said that its "multi-brand" strategy in Australia positioned the computer manufacturer to reach 80 per cent of the PC market.

According to sales figures from IDC, Acer Computer Australia is currently the number three total PC vendor in Australia, and the number two total notebook vendor. Nigel Gore, general manager of Gateway, said today that the relaunch of Gateway and introduction of eMachines into the Australian market was part of a strategy to become the number two PC vendor in the local market. That position is currently held by Dell, with HP in the number one slot.

“The introduction of Gateway into the Australian market is an important milestone for Acer Computer Australia’s history,” Nigel Gore said in a press release regarding the brand's launch. “The Gateway brand will be an excellent addition to Acer’s already strong position. We believe that our combined scale will lead to significant efficiencies and will help reach our current goal of becoming number two PC vendor within Australia.”

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags acerGateway PC

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Hutchinson

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?