Dell ordered to sell 19-inch LCD displays for $15 in Taiwan

An online pricing error resulted in 140,000 orders for $15 LCD displays and Taipei wants Dell to make good on the offer

Taiwan's Consumer Protection Commission has ordered Dell to make good on sales from an online pricing error and deliver 19-inch LCD monitors to local consumers for NT$500 (US$15.26).

The government agency said it received 471 complaints about the mix-up after Dell corrected the discount to reflect the NT$4,800 (US$146.46) price it should have given. Prior to the discount, the monitors cost NT$7,500 (US$228.84).

The pricing mistake was posted online June 25 at 11 p.m. and removed June 26 at 7 a.m. During that eight hour period, 26,000 people placed orders for nearly 140,000 displays.

The commission said Dell should sell each customer one monitor at the NT$500 price and then offer a descending discount on additional monitors ordered. Failure to comply with the order would be a violation of Taiwan's fair trade laws.

"If Dell fails to respond to this directive properly and concretely, then the [Taiwan government] will consider seeking legal alternatives," the statement says.

In a statement, Dell apologized for any inconvenience caused by the pricing error and said it "will offer reasonable discounts to the orders received under the wrong price."

The company is still in discussions with Taiwanese authorities on a final settlement of the issue, the statement says.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Delltaiwanlcd monitors

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?