Dick Smith report says Australians keen to switch to digital radio

Seventy seven per cent of people surveyed they are likely to upgrade to digital radio in the near future

Dick Smith has released the results of an online survey that asked shoppers about their awareness of digital radio, which officially launched nationwide today. Sixty nine per cent of people polled were aware of what digital radio is; an increase of 30 percent since the last survey in April 2009. Seventy seven per cent of people surveyed said they are likely to upgrade to digital radio in the near future

Most of the people surveyed listened to their current radios for between one and two hours per day, with 54 per cent listening to the radio predominantly in the car. While 48 percent of respondents said they would consider upgrading their car stereos to support digital radio in one to two years, no DAB+ headunits are available in Australia. The Pure Highway, adds an external receiver for digital radio but cars must have a compatible audio input port or tune in to the Highway using lower-quality FM analog radio.

Cost is another barrier to upgrades, with over two thirds of consumers not willing to spend $150 or more to purchase a digital radio receiver. Current receivers on the Australian market, such as the Sangean DPR-99 and Pure ONE Classic, are priced well above $150.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags digital radiodick smith electronics

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?