Cisco's take on 4G: It's all about video

Cisco is predicting that the advent of 4G services will lead to an explosion of new video applications that will transform telecom service providers into what the company is dubbing "experience providers."

Suraj Shetty, the vice president of marketing for the Cisco Worldwide Service Provider Marketing, said during an interview this week that companies' investments in high-speed wireless broadband technologies such as WiMAX and Long Term Evolution (LTE) will make high-definition video streaming widely available on both fixed and mobile devices. The upshot of this, he said, is that telecom providers will move more into the cable companies' traditional territory by offering more comprehensive video services, while the cable companies will offer improved voice and Internet options that will put them in position to better compete with the telcos.

"One thing that has been very clear from day one is that you could deliver high-definition video over a fiber or a DSL connection but it was never possible to deliver it over the air," he said. "But when 4G comes along, whether it's WiMAX or LTE, it opens up that possibility."

A recent Cisco study on Internet traffic trends projects that 64% of mobile data traffic will be for video by 2013, versus 19% for data services, 10% for peer-to-peer and 7% for audio. The study also says that the projected video traffic will increase four-fold between now and 2012. Shetty said that this coming increase in available video services and applications mirrors what has happened every time new Web services expand their bandwidth capabilities. For instance, he noted that when 56Kbps services came along in the 1990s, it led to an explosion in Web bulletin boards, while peer-to-peer applications mostly came into fruition after carriers began offering 1Mbps services in the early part of the past decade.

"4G has bandwidth capabilities that will allow for 15Mbps one day," he said. "When you have that kind of bandwidth along with quality of service, more and more applications will come along."

Cisco recently scored a big win for its WiMAX routers by striking a deal with Clearwire to supply equipment for its nationwide WiMAX network. Clearwire is currently testing Cisco's Cisco's 7600 series routers, its ONS 15454 and ONS 15310 optical platforms and its ASA Firewalls for certification. Shetty said that this sort of deal fits in with Cisco's broader strategy of providing IP network equipment for 4G networks rather than building out 4G radios of its own.

"Our strategy for 4G is to predominantly focus on IP networks," he said. "We think it's a great technology for when you have to deploy that last mile with a mobile connection."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags 4gcisco

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Reese

Network World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?