Dante's Inferno protest an EA-sponsored marketing stunt

EA creates fake protest group and website to promote new game

Fake website purporting to belong to Salvationists Against Virtual and Eternal Damnation

Fake website purporting to belong to Salvationists Against Virtual and Eternal Damnation

A group of about a dozen members of a group that calls itself "Salvationists Against Virtual and Eternal Damnation" meandered around outside the LA Convention Center yesterday wielding signs protesting EA's upcoming game, Dante's Inferno. Proudly displaying posters with lines like "Hell is not a game," "My high score is in heaven," and "Just Say infer-NO!!!" the protesters were in fact giving out shabbily-made pamphlets leading to an equally-shabby website: http://wearesavedgroup.org.

Scroll to the bottom of said website and you'll find a link, in misleading text, to the official EA Dante's Inferno page. Apparently, EA was behind the protest all along.

Props to EA for gutsiness, but we almost wish they'd gone the extra mile. 12 people is mildly amusing. 100 angry souls would have been spectacular! You can let them know what you think of the protest (or play along) by snail-mailing S.A.V.E.D. at the following address:

P.O. Box 4577, Portland, OR

The start of an alternate reality game or a one-off PR stunt by EA? Whatever the case, we'll keep you apprised from our E3 hub, where you can find all our E3 Expo coverage from the week.

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Dan Tennant

GamePro

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