Practical speeds to make mobile bandwidth claims clearer

Swedish operators hope to satisfy the local Consumer Ombudsman with their new system for describing mobile network speeds

A group of four Swedish mobile operators have decided to use the term "practical maximum speeds" when marketing the bandwidth of mobile broadband, they announced on Monday.

By Sept. 1, a HSPA (High-Speed Packet Access) network that supports data rates up to 7.2M bps will be marketed as having a practical maximum speed of 6M bps. Other practical maximum speeds include 3M bps for a 3.6M bps network and 16M bps for a 21M bps network.

The change comes after the Swedish Consumer Ombudsman on May 6 announced it had decided that Tele2, Telenor, Telia and 3 shouldn't be allowed to advertise speeds "up to" a theoretical maximum -- for example, 7.2M bps -- that users will never be able to get.

Monday was the deadline the Swedish Consumer Ombudsman had set for the operators to come up with something. Otherwise the issue would have ended up in the Swedish Market Court, which judges the propriety of marketing claims, according to its Web site.

The new practical maximum speeds are more in line with what consumers can expect to get under optimal conditions; speeds can still vary depending on, for example, the location and how many users are competing for the available bandwidth, according to the operators.

The operators have in the past defended their marketing language by saying that everyone uses the same tactics, but the Consumer Ombudsman wanted to make it easier for consumers to understand what they are actually getting. The Consumer Ombudsman hasn't yet decided whether the new proposal is good enough, according to Swedish publication PC För Alla.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags SwedenHSDPAmobile broadband

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?