Mobile consumers want greener phones

Half want operators to get eco-conscious

The results of a recent consumer survey conducted in North America by ABI Research suggests that nearly half of all mobile consumers are "somewhat likely" or "very likely" to be influenced by suppliers' green credentials when purchasing services or devices.

Respondents were asked whether they'd be more likely to purchase mobile services or mobile handsets from an operator that makes use of 'green' initiatives, such as giving money to organizations seeking to help the environment, actively employing programmes that reduce its carbon footprint, and/or buys network equipment from 'green' equipment vendors.Paying more than just lip service, 41 percent (for services) and 45 percent (for devices) of the 1,000+ respondents surveyed indicated that they'd be significantly or somewhat more likely to do so.

Perhaps predicatably, younger consumers showed a greater willingness to pursue "eco-groovy" mobile activities than older ones.

Some phone manufacturers are actively chasing the green market by boasting of their eco credentials. iPhone innovator Apple, for example, has published a webpage called 'A Greener Apple' to push its removal of toxic chemicals from its new products.

"Wireless operators take notice," says ABI senior analyst Jeff Orr. "Green issues were not even a talking point a couple years back. Now, subscribers of all age groups are expressing awareness of and interest in eco-friendly device and service incentives."The service providers first to connect with environmentally conscious businesses and consumer subscribers will have an edge in this growing trend. Additional education remains necessary to communicate issues surrounding battery disposal and the accumulation of e-waste."If consumers are simply unaware of the environmental issues surrounding mobile devices and services," Orr adds, "then the industry should increase its efforts to get the message across. Some other verticals - the inkjet print industry, for example - are more proactive in motivating consumers to help. And other ABI Research studies have found little motivation among handset vendors, except the two or three largest, to offer 'green' mobile device product lines."The "Green Purchasing Trends for Mobile Phones and Services" survey, conducted in March 2009, queried over a thousand adult consumers in the US.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags mobile phonesgreen

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lexton Snol

PC Advisor (UK)

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?