Paid Twitter services coming by year's end

Twitter's Biz Stone suggests user analytics or a directory product may be in the works

Twitter is steering clear of advertising as it prepares to launch new tools and services for businesses by the end of this year, company cofounder Biz Stone said Monday.

The company is developing tools and services that it might be able to offer on top of Twitter's free microblogging service, he said in a videotaped interview at a Reuters event.

"I think by the end of the year we'll have something out there," he said. " It doesn't have to be this super home run in terms of making billions of dollars... but it has to show a little bit of signs of life, telling folks, 'Yes Twitter can be a sustainable business.'"

The two year-old site has exploded in popularity this year but it's still unclear how exactly Twitter plans to make money.

Stone said Twitter has hired a full-time product manager to analyze how it should develop paid services and suggested the company could sell "lightweight analytics" data to corporate users or perhaps a paid directory where it lists legitimate corporate Twitter accounts.

In March, Federated Media partnered with Twitter to launch a sponsored Web site called ExecTweets, which allows visitors to follow Twitter messages from executives in different industries.

But Stone said the company was thinking "less on the advertising front," telling Reuters that Twitter didn't want to hire the staff it would take to sell advertising.

Twitter is increasingly being used for corporate communications, where companies have found it an accessible way to immediately touch base with their customers. Companies like Dell and JetBlue have hundreds of thousands of followers on Twitter.

"The individuals are getting some kind of value out of these accounts," Stone said. "Companies are getting value out of these accounts."

Whatever the services turn out to be, the site will remain free and open to everyone, Stone added.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Robert McMillan

IDG News Service
Topics: twitter, social networking
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
Use WhistleOut's technology to compare:
Mobile phone plans & deals
Mobile phone models
Mobile phone carriers
Broadband plans & deals
Broadband providers
Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?