Amazon hones Kindle store for iPhones

The move could signal Apple tablet in the works, says analyst

Amazon today launched a version of its Kindle digital download store specifically designed for Apple's iPhone and iPod Touch, the bookseller announced.

The move may signal that the company is prepping for a new Apple device, a tablet-like "tweener" larger than an iPod Touch but smaller than a notebook, one analyst speculated.

Amazon has tailored the Kindle store to the Safari browser included with the iPhone and iPod touch so that users can simply scroll through lists of available books, without having to constantly zoom in and out of the browser view. Users reach the Kindle store by tapping the "Get Books" button in the upper-right of the application that Amazon launched March 4.

"The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones," acknowledged Ian Freed, vice president of Kindle, in a statement. "We've been working hard to respond to that feedback with a new Web site optimized for Safari on iPhone."

"This indicates that they're getting some serious business from the [iPhone/iPod Touch] channel," said Ezra Gottheil, an analyst with Technology Business Research. "And since Apple is requiring all [iPhone/iPod Touch] apps to be iPhone 3.0 compliant, they may have needed to make some changes anyway."

Another possibility: "Amazon may be preparing for a new Apple device that they know about," said Gottheil, who, in a turn-about from 2008, now believes that Apple's next major hardware announcement will be something he's described as "an iPod Touch on steroids," not a knock-off that directly competes with Windows-powered netbooks.

"Apple's objective is not to take a piece of the netbook market but to grow its own market," Gottheil said in a previous interview. "They're thinking they can tear off some piece of the portable, price-sensitive, Web-browsing and, now, e-book [reader] market," he said.

"Remember, Amazon has been pretty explicit that they'll deliver [a] Kindle [reader] on other devices," Gottheil said today. "The long-term benefit of the long-term prospect of being the prime e-book seller outweighs any short-term profit they make on the sale of the Kindle itself."

Amazon claims 280,000 titles in the Kindle store, including 106 of the 112 titles on the New York Times bestseller list. Most just-released books sell for $9.99.

Kindle for iPhone can be downloaded free of charge through Apple's iTunes App Store. It requires an iPhone or iPod Touch running iPhone 2.1 or later.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags amazonkindle dxiphone app storeamazon kindleiPhone

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?