Twitter certainly has received a lot of media attention recently, with the Kutcher vs. CNN battle to see who would be the first to have a million followers. Oprah also had a show about the impact of Twitter on people's lives. According to comScore, Twitter grew 131 percent in March 2009.
Studies show that a lot of people visit Twitter a few times and never come back. Part of the reason for this is because the purpose of Twitter is not intuitive. Twitter is designed to be a conversational tool and as expected, it is difficult to have conversations when you first join, because you don't know what to do and do not have anybody following you.
However, Twitter is a phenomenal marketing opportunity for salespeople. For many relationship-based businesses, Twitter provides an opportunity to market to the people who know you, trust you, and are interested in knowing more about what you do. For example, when I Tweeted that I started blogging for PCWorld back in January, a number of people who had been following me on Twitter and Facebook responded and asked if we can help their businesses and organization setup social networking strategies.
Your salespeople can and should be using Twitter to generate additional leads as well as to provide ongoing communication to their current accounts. Be warned, there are proper and improper ways of using Twitter and if you do not follow Twitter etiquette, you risk being blocked or potentially banned.
As an IT person, I regularly post on Twitter and Facebook about the importance of backing up computers, tips on how to use social networking for business, and requests for referrals. These updates generate additional business from our clients and can help you generate more business as well.
Tyler Olson has a vision, a passion for technology, and a love for entrepreneurship. Tyler's current business, HelpMeTy.com, started out of his dorm room two and a half years ago to fix computers and make Web sites. The company now provides remote IT support as well as web services for many people and businesses. You can follow him on twitter @TyOlson.