Startup launches social Web video analytics

Distributed video marketing campaigns now easier to manage

Vquence's VQmetrics aims to make sense out of social video marketing

Vquence's VQmetrics aims to make sense out of social video marketing

Sydney-based video technology company Vquence has launched a social video metrics product dubbed VQmetrics aimed at making sense of social video marketing.

The SaaS product is a tracking tool for viral video marketing campaigns and can perform data analysis on online video statistics.

According to Vquence founder, Dr Silvia Pfeiffer, a video is 50-times more likely to rank on the first page of Google search results than other content.

“It is therefore imperative for every product, brand, and marketing campaign to have a social video element,” Pfeiffer said.

Pfeiffer, a former CSIRO research scientist, said other social video networks like MySpace.TV, Dailymotion, or Vimeo, should also be included in marketing campaigns as their audiences are more focused.

VQmetrics can collect and analyse usage and engagement statistics from a large set of social video networks and provide near real-time reporting, which allows marketers to “continuously improve their strategies”.

The company also offers consulting for agencies deploying viral video campaigns to help promote videos through social networks.

Vquence CTO John Ferlito said for the past two years the company has developed the backend crawling and data management infrastructure for Vqmetrics.

“It runs on Linux in the Amazon compute cloud which makes it highly scalable so we can manage the millions of data points that we deal with daily,” Ferlito said.

The development investment was funded with technology consulting revenue.

Tags amazon ec2web analyticsSaaSdigital videovquence

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Rodney Gedda

Techworld Australia

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?