Panasonic to launch tender offer for Sanyo

Panasonic plans to launch a tender offer for shares of Sanyo Electric with the hope of acquiring a majority stake in the smaller and struggling rival.

Japan's largest consumer electronics company, Panasonic, plans to launch a tender offer for shares of Sanyo Electric with the hope of acquiring a majority stake in its smaller rival, the company said.

The offer, which has been anticipated for several weeks, was finalized at board meetings of the two companies on Friday and could see Sanyo become a unit of Panasonic within the first quarter of 2009.

Panasonic sees several benefits in acquiring Sanyo. The company is the world's biggest manufacturer of lithium-ion batteries and an innovator in green-energy products such as solar cells, which are both business areas Panasonic is keen to get into. Panasonic has a sizeable battery business and sees a combination of the two companies as key to growing in the emerging hybrid electric vehicle market and electric vehicle market. Panasonic also thinks it can grow Sanyo's solar business.

The two companies are also linked in history. When Konosuke Matsushita started Matsushita Electric Devices Manufacturing Co., the forerunner to today's Panasonic, in 1918 to make electric plug adapters for light sockets he took on a small number of staff including brother-in-law Toshio Iue. In 1947 Iue would go on to start Sanyo Electric. Today the two companies remain based in Osaka and their headquarters are only a short drive apart.

The acquisition, which is unusual in Japan's conservative business world, has been the subject of discussions between Panasonic and Sanyo's three biggest shareholders for the last few weeks.

Japanese financial groups Sumitomo Mitsui and Daiwa Securities and U.S.-based Goldman Sachs bought roughly ¥300 billion (US$3 billion) of preferred shares in Sanyo in March 2006 as part of the company's restructuring efforts. Collectively the shares, if converted to common stock, would represent around 70 percent of Sanyo's outstanding shares. The shares can however only be sold with Sanyo's permission but that part of the contract will expire in March 2009 thus the pressure has been on to work out a deal before then.

Panasonic originally offered ¥120 per share but that was rejected by Goldman Sachs as too low, according to local press reports. Subsequent talks saw the price raised to ¥130 and again to ¥131 -- the price at which the parties settled.

To pay for the acquisition Panasonic said it would offer up to ¥40 billion in bonds sometime after January 2009.

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