Nokia: Handset market will shrink next year

Nokia warned that fewer mobile phones will sell this year than expected, but said it is confident that demand for smartphones will continue.

Handset makers collectively will sell fewer mobile phones in 2009 than this year, and sales for 2008 will be lower than previously expected, Nokia warned on Friday.

However, Nokia doesn't expect smartphones to be particularly hard hit.

The world's largest cell phone maker said that it now expects that total mobile phone sales across the market for 2008 will be 1.24 billion, instead of its earlier estimate of 1.26 billion. The total is still better than 2007, when 1.14 billion phones were sold. While Nokia didn't give a figure for how many phones it expects to sell next year, it did say that the total will probably be lower than this year.

Nokia does not typically give specific expectations for its own sales, rather it predicts industry volume and its own market share. For the fourth quarter, Nokia expects its market share to be the same as the third quarter, when it had 38 percent of the market, or slightly up.

Despite the overall slowdown, no one particular type of phone will be especially hard hit, said Rick Simonson, Nokia's chief financial officer in a conference call Friday morning to discuss the revised outlook. "I don't think it's about disproportion. The volume impact is primarily in the mass market but people still desire smartphones and they will continue to. It is a growing part of the market so where we see devices that really do add something different and add value, people still have a lot of demand for that," he said.

Nokia's high-end E series phones, for example, are doing well, particularly the E71, he said. The company intends to continue to add new types of smartphones and if the rest of the industry does as well, smartphones should continue to be a growing part of the market even in a down year, he said.

The worldwide economic slowdown is to blame for the expected drop in sales, Nokia said. The mobile device market is also impacted by the limited availability of credit, which has affected the purchasing ability of some of Nokia's customers, the company said.

The announcement comes just about a month after Nokia's third quarter earnings report, when it made its original prediction of sales for 2008. At the time, its expectation of 1.26 billion handsets sold for the year was in line with predictions made by analysts at IDC. Nokia's decision to downgrade that expectation just a month later reflects a probable sharp drop off of sales over the past couple of months and portends grim fourth quarter reports from handset makers.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Nokiasmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?