Microsoft and LG plan to work closer on mobiles

Microsoft and LG Electronics said they plan to work closely together on mobile phones.

As competition in the mobile phone market heats up, two companies with flagging momentum are teaming up to try to compete better with the market leaders.

Microsoft and LG on Monday said that they plan to work closely together, collaborating on research and development, marketing, applications and services for converged mobile devices.

The announcement came from Seoul, Korea, LG's base, during a trip there by Steve Ballmer, Microsoft's CEO.

The collaboration is not a first for the companies. LG has already been making phones that run Windows Mobile. But the agreement could signal a stepped up effort by both companies to try to beat the competition.

While LG has had some hot sellers, such as the Chocolate, it now faces challenges from new competitors Apple and Google which are generating more excitement. Google just two weeks ago introduced the first phone to run on its Android software, HTC's G1. Apple's iPhone continues to build momentum.

Microsoft too has been affected by the new competitors. It has been working recently to try to position Windows Mobile, traditionally regarded as solely a business tool, as also useful for more personal applications. LG has traditionally focused on phones that would appeal most to mass market consumers.

Both companies have slipped in rankings recently. A recent Gartner study showed that worldwide, Microsoft in the second quarter this year slipped into the third place among providers of smartphone operating systems, behind number one Symbian and number two ranked Research In Motion. Last year in the same quarter, Microsoft beat out RIM for the second position.

A recent IDC study showed that LG during the third quarter this year slipped into the number-five position worldwide among mobile phone makers.

In a statement, the companies said they expected that their agreement would create momentum and innovation in the industry.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags lg

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?