iPhone grabs top smartphone spot in the US

iPhone 3G more efficient in pulling buyers from other carriers than its first-generation predecessor.

Apple boosted its share of the US consumer smart phone market by 55 percent after cutting the price of its iPhone and rolling out a 3G model this summer, a research firm said Monday.

According to data from NPD Group, the iPhone's share of the market grew from 11 percent before the July launch of the iPhone 3G to 17 percent as of the end of August. Apple's device is currently the best-selling consumer smart handset in the US and was often in short supply during the first few weeks after its release.

"The last three months, we have it ranked number one," said Ross Rubin, an analyst with NPD. The research firm bases its findings on online surveys it conducts with more than 150,000 American consumers each month.

Rubin credited the second-generation iPhone's lower price and access to the faster 3G network for the increase in share, with the latter particularly important to the iPhone's gains. "The iPhone 3G was more efficient in pulling buyers from other carriers than the first-generation," Rubin said, citing statistics gleaned from NPD's surveys.

In the three months surrounding the iPhone 3G's launch, 23 percent of American consumers switched mobile carriers; during the same June-August time period, 30 percent of iPhone buyers switched from another carrier to join AT&T, Apple's exclusive network partner in the US.

The bulk of new iPhone owners who switched -- 47 percent -- left Verizon Wireless, while another 24 percent dumped T-Mobile and 19 percent switched from Sprint.

"Carriers withstood the pull of the first-generation iPhone, but Apple's taking advantage of AT&T's 3G network," Rubin said. Verizon has been especially susceptible to defections because, unlike rivals such as Sprint, it has not had a handset competitive with the iPhone. "It's proven more vulnerable to the iPhone because of that, and also because of its size," he said.

Apple and AT&T, however, will face increasing competition, predicted Rubin, who called out the new G1 from T-Mobile -- the first smart phone powered by Google Inc.'s Android operating system -- as a prime example. "Now we're seeing other manufacturers launching full-fledged smart phones," said Rubin, who also cited the still-unofficial BlackBerry Storm from Research In Motion as another potential iPhone rival.

Apple has scheduled a conference call with Wall Street analysts and reporters for Oct. 21, when it will announce its fiscal fourth-quarter earnings, and reveal iPhone sales figures for July through September.

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Gregg Keizer

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