Microsoft will do everything within its power to beat arch rival Sony in this generation's console war -- even if it's for second place.
In an interview with Business Week published on Wednesday, Xbox vice president Don Mattrick admitted the 360 probably won't catch Wii, but he still believes his company will outsell the PlayStation 3.
"I'm not at a point where I can say we're going to beat Nintendo," he said, before predicting, "We will sell more consoles this generation than Sony."
Microsoft has sold an estimated 20 million Xbox 360 units worldwide since November 2005. By contrast, Nintendo has sold 32 million Wiis in half the time, while Sony has sold 15 million PS3s during the same period.