Google offers Adwords service to promote White Balloon Day

Google, Nine Network co-sponsor event to raise awareness of the epidemic of child sexual abuse.

Google is getting on board to support child protection advocacy group Bravehearts, which is hosting White Balloon Day next Tuesday September 9.

Co-sponsored by Google Australia and the Nine Network, White Balloon Day is an attempt to raise awareness of child sexual abuse issues in Australia. The overarching message of the day is to "break the silence on child sexual assault".

The event is being supported by Google Grants, whereby Internet users searching for relevant terms on Google's search page will be presented with "sponsored links" for White Balloon Day alongside normal search results.

Google will allow free use of its Adwords service, returning information on the event via the service when contextual searches are made. The White Balloon Day Web site will also take advantage of a special Google Maps initiative.

To help raise further awareness as well as funds, white balloons will be on sale nationally at Blockbuster and Coffee Club stores, and from Nutrimetics consultants.

63 year old Claude Harvey, dubbed the 'Lawnmower Man,' will conclude his month-long quest to mow from the Gold Coast to Sydney in promotion of the event.

He will have travelled 850 kilometres upon arriving arriving in Manly, and will have visited a number of schools and local businesses en route to raise awareness for the cause.

It is estimated that one in five Australian children – including one in three girls – will be sexually abused before reaching the age of 18.

More than 185,000 child sexual abuse cases were reported in New South Wales in 2003 alone.

Yet these crimes often go unpunished – Bravehearts predicts that more than 90 percent of paedophiles escape the notice of authorities.

This will be the eleventh annual White Balloon Day. More information can be found on the event Web site.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags adwordsGoogle

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dylan Bushell-Embling

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?