Nokia teams up with Lonely Planet

Partnership to bring Lonely Planet to Nokia handsets

The soon to be launched 6210 Navigator will feature Nokia Maps 2.0, allowing access to Lonely Planet city guides.

The soon to be launched 6210 Navigator will feature Nokia Maps 2.0, allowing access to Lonely Planet city guides.

Nokia and Lonely Planet today announced a partnership to distribute Lonely Planet content via the Nokia Maps application. Owners of Nokia handsets can now purchase and download Lonely Planet city guides for use on their phones.

Currently, guides for more than 100 cities are available; Lonely Planet plans to make more destinations available in the future.

The Lonely Planet guides help travellers find places to eat, shop and sleep, as well as describing the popular sights and nightlife for each destination.

“Lonely Planet is a well-known brand amongst travellers and stands for adventure and editorial independence”, said Bruce Webb, Nokia Australia's context and advertising manager.

Chris Boden, Lonely Planet’s director of global business, added: “The mobile phone is the most ubiquitous communication device on the planet and is increasingly becoming an essential travel tool — providing portability, location-awareness and always-on access to real-time information, all in a single package."

The Lonely Planet maps cost $14.99 per city and can be found in the 'Guides' section in the 'Extras' menu of Nokia Maps.

The latest 2.0 version of Nokia Maps is required; it is freely available for selected Nokia mobile phones. Specific maps can be downloaded directly to selected phones or by using the Nokia Map Loader on a PC.

The announcement precedes the launch of Nokia’s second Navigator phone in Australia, the 6210 Navigator. The 6210 will come with Nokia Maps 2.0 and be pre-loaded with Australian and New Zealand maps.

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Ross Catanzariti

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