AMD targets business with new desktop chips

Chip maker releases quad-core, triple-core and two dual-core processors.

Advanced Micro Devices is putting some focus back on the business desktop market with the launch this week of four new processors.

The chipmaker on Thursday unveiled a quad-core, triple-core and two dual-core chips. The energy-efficient releases come just days before rival Intel kicks off its much-anticipated Intel Developer's Forum in San Francisco.

The new chips include the 2.4GHz Phenom X4 9750B Quad-Core; the 2.4GHz Phenom X3 8750B Triple-Core; the 2.9GHz Athlon X2 5600B Dual-Core and the 2.5GHz Athlon X2 4850B Dual-Core processors.

Recently, AMD has its sights decidedly set on the expanding and lucrative laptop market. In June, for example, the chipmaker ramped up its competition with rival Intel by unveiling its first processor system designed specifically for laptops. AMD has long been a wannabe in the laptop arena by modifying desktop processors for mobile systems.

The release of the new laptop chip family -- codenamed Puma -- marks the company's first laptop running a targeted processor.

Thursday's release of new desktop chips is a sign that the company hasn't lost sight of its traditional market. In April, AMD announced that it was creating a commercial road map and realigning desktop platforms to meet enterprise needs.

The company made clear at the time that its new AMD Business Class program aims to get manufacturers to develop AMD-based commercial desktop and laptop products for the business market. As part of that effort, AMD this spring released its first commercial desktop platform, which bundles various groupings of chips and chip sets, including Phenom X3 Triple-Core processors, as well as Phenom X4 Quad-Core and Athlon X2 Dual-Core processors.

"If you look at AMD's business, it's been heavily consumer oriented," said Dean McCarron, an analyst at Mercury Research, in an earlier interview. "Part of it has to do with their legacy as the scrappy start-up. They've been focused more on the consumer market. Because the consumer market is relatively fast changing and much more flexible about what platforms they use, it's easier to get into. But for AMD to maximize its sales, it needs to have a strong presence in the consumer and business sector."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?