IDC: Global online ad spending to hit $106B in 2011

Global spending in online ads will grow between 15 and 20 percent in the coming years, IDC said.

Marketers worldwide will increase their spending in online ads at a 15 percent to 20 percent clip in the coming years, a growth rate that is "phenomenal," IDC said Wednesday.

This year, global spending in online ads will reach US$65.2 billion, or about 10 percent of the total advertising market.

As marketers continue to recognize the importance of promoting their goods and services online, they will increase their online ad budgets.

In 2011, online ad spending will hit US$106.6 billion, accounting for almost 14 percent of the total advertising market, according to IDC.

Keyword-based search engine advertising will remain as the most popular online ad format through 2011, generating more than one third of the spending.

It will be followed by display ads, such as banners, with more than 20 percent, and classifieds, with almost 19 percent, according to IDC.

However, rich media ads, like those in video format, will see their spending grow very fast, at more than a 50 percent annual average rate.

The U.S. will lead all countries in online ad spending with US$45 billion in 2011, but the fastest growing regions will be Central and Eastern Europe and Middle East and Africa with average annual growth rates of 42.1 percent and 29.8 percent respectively.

The region where online ads will have the largest portion of the total ad spending pie will be Western Europe, where marketers will devote 18.2 percent of their budgets to Internet ads in 2011. In Japan and the U.S. the percentages will be 16.3 percent and 14.6 percent respectively.

Today's leading categories of online ads -- adult content and gambling; information; electronics; and computing -- will continue as the top ones in 2011, IDC said.

In a related announcement, IDC reported that this year almost a quarter of the world's population -- 1.4 billion people -- will use the Internet on a regular basis, rising to 30 percent in 2012.

Today, the PC is the preferred device for accessing the Internet, but that will change in 2012, when it will be surpassed by mobile devices, IDC said.

The market researcher, which is owned by IDG News Service's parent company, also found that last year China became the country with the most Internet users, passing the U.S.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?