Google, Yahoo lead Asia search

Google, Yahoo and Baidu have found their niche as Asia search leaders, with Korean Internet users looking for information most often, a comScore survey said.

Google, Yahoo and Baidu have found themselves atop Asia's search rankings, with Korean Internet users looking for information most often, a comScore survey released Tuesday said.

Google led the region with 39.1 percent of all searches in April 2008, followed by Yahoo with 24 percent. Baidu ranked third with 16.7 percent, and was the highest-ranking Asia-based search engine, one of five that appeared in comScore's top 10.

Among Asians, Korean Internet users conducted the most searches during the month, with an average of 103.5, followed by users in Japan with 102.6, and Singapore with 100.9. Chinese searchers were the largest as a group, with 82.8 million. Japan came second with 60.05 million, then India with 28.1 million.

Searches conducted from public computers, such as those found in Internet cafes and those made from mobile devices including PDAs (personal digital assistants) were excluded from the results.

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Steven Schwankert

IDG News Service

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