Google Adwords punishes slow-loading ads

Search engine to penalise advertisers

Under new plans revealed by Google, advertisers whose web ads take too long to load will see their price per click increase.

The search engine highlighted its new plans on its Inside AdWords blog. Under the new scheme, the 'Quality Score' or the mark that determines the placement each ad receives when matched with a search result will also incorporate load-times. Advertisers will have month to make changes and speed up load times. Those that refuse to make changes will be issued with penalties, which will see their 'Quality Score' lowered and therefore increasing the minimum cost an advertiser can pay per click.

Google said that several factors can hamper loading time, the most common being slow servers and multiple page redirects. "Users have the best experience when they don't have to wait a long time for landing pages to load," the Inside AdWords team said.

"They are also more likely to abandon landing pages that load slowly, which can hurt your conversion rate."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Carrie-Ann Skinner

PC Advisor

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?