CEBIT: Vodafone shows image search for mobile phones

Vodafone has developed a technology that allows image-driven searches via photos taken with a phone's camera

Search isn't just about text anymore. At the Cebit trade show in Germany, Vodafone is demonstrating Otello, a search engine that uses images as input.

Instead of entering a word or phrase users send pictures via MMS (Multimedia Messaging Service) from their mobile phones.

The picture can be anything from a historical building to a CD cover, according to Vodafone. Otello then returns information relevant to the picture to the mobile phone, just like a normal search engine.

Vodafone's reasoning behind image search is that it's more convenient to take a picture than to enter search terms with a phone that lacks a normal keyboard.

Starting Monday Vodafone is conducting a trial with German paper Bild. Readers can find out more about specially-marked articles by photographing them with their mobile phone camera and sending the image to Bild.

This gives the reader access to additional multimedia content, such as photos or videos.

The next step for the service remains to be seen. Vodafone won't comment on when Otello will be used in more than trial.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?