Grisoft changes name to AVG Technologies

Company says name change will "enhance awareness of the AVG brand in the world"

Grisoft this week said it has changed the name of its parent company to AVG Technologies N.V. AVG is its brand of antivirus software, said to be used by 66 million people around the world. The US-based company that's part of AVG will now be known as AVG Technologies USA, with the Cyprus and British companies also reflecting the AVG name change.

The company, founded in 1991 in Brno, Czech Republic, states it's making the change to "enhance awareness of the AVG brand in the world" and has been acquiring AVG domains in multiple international markets as part of the transition to a new corporate identity.

In October 2007, the Australia and New Zealand distributor, Avalanche Technology Group, set up a separate business called AVG (AU/NZ) Pty Ltd to manage and distribute the AVG range of Internet security products. Peter Cameron, Managing Director of AVG (AU/NZ) said there were no immediate plans to amend the company name to AVG Technologies AU/NZ Pty Ltd.

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Ellen Messmer

Network World

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