Technorati CEO sees opportunity in the changing Web

In an interview, Technorati CEO Richard Jalichandra talks about executive upheaval, expansion plans, and the future of the company

IDGNS: What can Technorati fans expect to see this year in terms of enhancements to the site?

Jalichandra: In December we launched topical navigation categories, and because we have such an amazing amount of data we can create very granular topical areas, so I would look for an expansion of topics that end up with their own channels and sub-channels to highlight the conversations going on in those subject areas.

From a blogger standpoint, we also launched Blogger Central in December, and we started putting a number of resources there to be a one-stop shop for bloggers to find out what the latest and greatest and the best way to grow your blog and all that, with Technorati and non-Technorati material.

IDGNS: Do you feel you've got the spam-blog problem under control at Technorati?

Jalichandra: It's never fully under control because sploggers keep finding new, creative ways. It's not just us. Every search engine has been spammed to death. We feel we do a reasonably good job of it, considering how much spam there is in the blogosphere. It's a big part of what we do.

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Juan Carlos Perez

IDG News Service

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