Apple added new iPhone and iPod touch models to its lineup of phones and music players Tuesday by doubling the maximum amount of storage space in each to 16GB.
The new top-of-the-line iPhone is priced at US$499, Apple said. This is the first time since September, when Apple dropped the 4GB iPhone from its sales sheet, that the smart phone family has had multiple models. Apple continues to sell the 8GB iPhone for US$399.
The iPod touch -- for all intents and purposes an iPhone that cannot make or take calls -- now sports a 32GB model, also priced at US$499, as a third option. Older models, including the US$299 8GB and the US$399 16GB configurations, remain available.
"This is just a bigger, faster kind of announcement," said Ezra Gottheil, analyst with Technology Business Research Inc., speculating that the timing was in part driven by an attempt to pump iPhone sales during a traditionally slow period. "Mobile phone [sales] aren't as seasonal as iPods, but they are seasonal."
Gottheil said he still expects Apple to make major changes to the iPhone in 2008, adding 3G capability and perhaps even true GPS functionality. "I'd put that around the middle of the year," he said today.
The larger-capacity iPhone and iPod touch are available immediately at Apple's own retail stores, its online outlet and at resellers in the US. The upgraded models sell for 499 Euros in Europe and 329 pounds in the UK.
The new iPhone's price tag is the same as the 4GB model's when the latter debuted in June 2007. Just over two months later, however, Apple CEO Steve Jobs ditched that model and slashed the price of the 8GB smartphone by US$200, to $399.
Several users who said that they had recently bought 8GB iPhones asked on Apple's support forum whether they would be allowed to swap their purchase for the larger-sized model. Apple's policy is to accept returns within 14 days, although a 10 per cent restocking fee applies if the iPhone box has been opened.
Other recent customers complained of the bump in storage. "I brought my iPhone about a month ago so I have no way of exchanging my phone," said a user pegged as SimonLee. "But Apple don't [sic] care about that because they just want me to go and buy a new one."
That kind of comment got little love on the forum. "Blah blah blah, go cry somewhere else," said Goshia on the same thread.
"Maybe the solution is to never bring out a new product. Oh, but then you'd complain too," said Simon Taylor. "So Apple, please stop developing new products or improving the ones you have. You are upsetting your customers. They would obviously prefer to use the original Apple II."