"We've given ourselves an opportunity to explore whether this has value for the enterprise," Gill says.
Still, Valdes cautions again investing too much in blogging. He advises companies "to invest as little time and money in the technology because the technology will change." Moreover, he says, companies that invest only in blogs won't be successful.
"Blogs are only one part of it. By themselves, they're not going to necessarily make a big impact because it's just one tool. There are also wikis, social forums and portals, and other communication and collaboration tools," he says. "And companies that can make effective use of the full repertoire of tools will have an edge over competitors."
Remember to see "Corporate blogging: Does it really work?" for a look at whether or not blogs are successful in meeting corporate objectives.