Some big vendors are taking advantage of the conference's popularity to announce new products and partnerships. Among them are:
- Hewlett-Packard, as part of its Print 2.0 initiative to improve printing from Web sites, will announce new relationships with large Web publishers, like Disney.com, Microsoft's Windows Live Spaces social network and blogging service, Yahoo's Flickr photo sharing site and the popular Graffiti application for Facebook.
- MySpace and Skype are partnering to let MySpace members make free voice calls via the MySpace instant messaging service. The new service, called MySpace IM with Skype, will integrate MySpace's IM service with Skype's Internet voice communications services, and will be generally available in November.
- Fast Search & Transfer will unveil Fast Active Mobile, a mobile search and personal recommendations platform that wireless carriers can implement to offer these services to their customers. Fast Active Mobile will build a profile for every wireless subscriber, taking into account their searches, product views, purchases and other activities and information.
- NewsGator Technologies, an enterprise RSS vendor, will announce Social Sites, an add-on to its RSS Enterprise Server, designed to enhance Microsoft's Office SharePoint Server 2007 and Windows SharePoint Services 3.0 by making it easier to discover what colleagues within the organization are doing.