Report: Google phone platform due out in mid 2008

Google may announce within weeks that it will launch a mobile phone applications platform by mid-2008, according to The Wall Street Journal.

Google will come out in mid-2008 with a mobile phone platform that incorporates a variety of Google online services and lets outside developers create applications, The Wall Street Journal reported Tuesday.

The goal is to make Google applications and services as easily accessible on mobile phones as PCs, so that the company can extend its advertising business to cell phones and other wireless devices. Google may announce its mobile platform within weeks, according to the Journal.

The Journal's article, based on anonymous sources, is the latest of multiple reports over the past six months or so about Google's plans for the mobile market.

Although at some point it was speculated that Google might be involved in the actual manufacturing of phone hardware, that rumor is now discredited, as Google is expected to focus on developing mobile software.

For Google, it's critical to replicate on mobile phones the success it has had on PC-based online advertising. After years of unfulfilled promises, mobile advertising will boom in coming years, as people spend more time using the Internet via their cell phones.

The Kelsey Group recently forecast that mobile search and display advertising in the U.S. will hit US$33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will total US$1.4 billion.

Kelsey Group also expects the number of mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones.

Worldwide, mobile ad spending is expected to reach US$1.5 billion this year and grow to US$11.3 billion by 2011, according to market researcher Informa Telecoms & Media.

Google is far from alone in its interest at pursuing this emerging opportunity in the mobile market, where all major telecom, online publishing and Internet players are jockeying for position.

Of course, delivering online services and applications via mobile phones isn't as straightforward as doing it via PCs. In the mobile market, providers of online applications often have to strike up deals and partnerships with handset makers and wireless carriers.

In a recent interview with the IDG News Service, Marissa Mayer, Google's vice president of Search Products & User Experience, acknowledged there are specific challenges to bringing Google services to cell-phone subscribers.

"The mobile space is very complicated," she said.

Google has pursued various avenues for making its search engines and other services available via cell phones. It has adapted Google Web sites for mobile browsers, developed mobile applications people can download themselves, as well as preloaded Google software in handsets via formal partnerships with mobile industry players.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?