Sony to expand PS2 business, offers no PS3 price cut

Sony promised a new PlayStation 3 controller and expansion of its PlayStation 2 business, but not an anticipated price cut.

Sony Computer Entertainment (SCEI) opened Japan's biggest computer gaming event on Thursday with a keynote speech that promised a new PlayStation 3 controller and expansion of its PlayStation 2 business, but not an anticipated price cut.

Kaz Hirai, the recently appointed president and CEO of the Sony gaming unit, said SCEI plans to put more effort into expanding its PlayStation 2 business. At the same time it will continue to push the PlayStation 3.

The plan is unusual because gaming companies typically de-emphasize old consoles when newer versions become available, but Sony's in an unusual situation. Instead of snapping up the PlayStation 3, many consumers have shunned the console because of the high price.

The console costs YEN 59,980 (AUD$602) in Japan for the version with a 60G-byte hard-disk drive, versus YEN 16,000 for the PlayStation 2. The competing Xbox 360 costs YEN 38,800 for the full version and the Nintendo Wii costs YEN 25,000.

At those prices it's little surprise that in Japan, Sony's home market, the PlayStation 2 continues to outsell the PlayStation 3. In the week of Sept. 3 to 9th, the PlayStation 2 sold 13,360 units in Japan against the PlayStation 3's 13,248 units, according to data from Media Create Co.

As part of Sony's new plan, it will promote the PlayStation 2 in developing markets while also continuing to publish new games.

Many had been anticipating that Sony would use the Tokyo Game Show keynote to announce a lower price for the PlayStation 3. It was at the same event last year that Ken Kutaragi, then president of Sony's computer gaming unit, announced a cut in the price of the PlayStation 3 after criticism from both the media and potential users that the console is too expensive.

This year, that didn't happen. Instead a new controller, the DualShock 3, was announced. The controller answers user's calls for a device with a "rumble" feature, which makes the controller shake at certain points in games. The DualShock 3 will hit Japan in November and be available in Europe and North America in early 2008.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?