Google's YouTube unit dominates online video business

Americans watch 2.5 hours of video online per month

Almost 75 percent of U.S. Internet users streamed video online in May, according to a report released Tuesday by ComScore, an Internet measurement and analysis company.

The average U.S. Internet user watched more than 2.5 hours of video online during the month, according to the ComScore Video Metrix report.

Sites run by Google topped the monthly rankings with the most unique video streamers and the most video streamed, the report said. Google sites grabbed 21 percent of all video streams in May, or 1.8 billion videos -- 1.7 billion from Google subsidiary YouTube.com.

Fox Interactive Media ranked second, with 680 million streams, or 8 percent of the total, followed by Yahoo sites, with 387 million streams, or 4 percent, and Viacom Digital, with 237 million streams, or 2 percent. In all, Americans viewed more than 8.3 billion streaming videos online in May, ComScore said.

Google's streaming video audience totaled 64 million unique streamers, nearly half of the 132 million Americans who viewed online video streams in May, according to ComScore's research. Fox garnered 52 million unique streamers, with Yahoo pulling in 35 million, the report went on to note.

The average video stream was 2.5 minutes, with the average online video viewer consuming 653 video streams or more than two per day, ComScore said.

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Heather Havenstein

Computerworld
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