PHOTOKINA - Fewer 'new' products launch at imaging show

Fierce competition in the imaging market has prompted many manufacturers to announce their new products ahead of Photokina.

Fierce competition in the imaging market has prompted many manufacturers to announce their new products days, weeks and even months ahead of one of the industry's key venues, Photokina, which opened on Tuesday.

Numerous digital cameras, storage devices and printers manufactured by companies such as Canon and Matsushita Electric Industrial (Panasonic) were announced in advance of the show, although some of these same vendors saved a few surprises for the Cologne event, which takes place every two years.

"We announced many of our new products over the past few weeks to get the news out to retailers and consumers ahead of Photokina so that when they come to the show, they know what to look for," said Canon spokeswoman Kirsten Abicht-Schubert. "Photokina is a very important selling event for us."

Despite the move by numerous vendors to "let the cat out of the bag," so to speak, and draw attention to their new products ahead of Photokina, visitors to the show will still find plenty of gadgets shown for the first time in Cologne.

Here are a few examples:

-- Fuji Photo Film launched its first digital single lens reflex (DSLR) camera, the FinePix S5 Pro. They can also record both JPEG and RAW files to the Compact Flash memory card at the same time. The camera's fact-detection technology detects up to ten faces in a scene immediately after each image is captured.

Fuji also unveiled its first pocket-size digital camera to feature the company's face detection technology, the FinePix F31fd.

-- Panasonic introduced a number of new digital cameras, including the 7.2 megapixel compact Lumix DMC Fx50 and FX07 with a 28 millimeter wide angle Leica DC lens and 3.6x optical zoom. Both cameras features Panasonic's new Intelligent Image Stabilizer technology, which combines the company's MEGA O.I.S. (Optical Image Stabilizer) and Intelligent ISO control systems. Panasonic is a pioneer in image stabilizer technology.

The Japanese manufacturer also announced a new 10.1 megapixel 12x optical zoom digital camera, the Lumix DMC-FZ50, which can record an image at a maximum ISO 1600-high sensitivity setting at full resolution.

-- Canon announced a pair of portable image storage and view devices. The Media Storage MD30 and MD80, equipped with 30G-byte and 80G-byte hard drives respectively, feature a 3.7-inch TFT (thin-film transistor) screen and connect to cameras via a USB 2.0 high-speed cable. Both devices have CF (CompactFlash) and SD (Secure Digital) cards.

-- SanDisk introduced a 4G-byte SDHC (Secure Digital High Capacity) card, the SanDisk Ultra II SDHC. The card can store more than 2,000 high-resolution pictures or up to 8 hours of MPEG-4 video. The product, to start shipping in October, will be priced at around US$120.

Photokina runs through Oct. 1.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Blau

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?